High Falls Advisors

High Falls Advisors as of Dec. 31, 2020

Portfolio Holdings for High Falls Advisors

High Falls Advisors holds 104 positions in its portfolio as reported in the December 2020 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr Core S&p500 Etf (IVV) 6.9 $24M 64k 375.39
Ishares Tr Iboxx Inv Cp Etf (LQD) 6.8 $24M 171k 138.13
Ishares Tr Esg Awr Msci Usa (ESGU) 6.2 $21M 248k 86.03
Ishares Tr Msci Usa Min Vol (USMV) 4.4 $15M 222k 67.88
Spdr S&p 500 Etf Tr Tr Unit (SPY) 4.2 $15M 39k 373.87
Ishares Tr Iboxx Hi Yd Etf (HYG) 3.6 $13M 144k 87.30
Ishares Tr Select Divid Etf (DVY) 3.6 $12M 127k 96.18
Ishares Tr Core Msci Eafe (IEFA) 3.5 $12M 175k 69.09
Ishares Tr Mbs Etf (MBB) 3.5 $12M 109k 110.13
Ishares Tr Global Tech Etf (IXN) 3.0 $10M 34k 300.04
Ishares Tr Core S&p Scp Etf (IJR) 2.9 $10M 110k 91.90
Ishares Esg Awr Msci Em (ESGE) 2.9 $10M 239k 41.98
Ishares Tr Eafe Grwth Etf (EFG) 2.9 $10M 99k 100.91
Ishares Tr Core S&p Mcp Etf (IJH) 2.9 $9.9M 43k 229.83
Ishares Tr Us Treas Bd Etf (GOVT) 2.8 $9.8M 359k 27.24
Ishares Tr U.s. Med Dvc Etf (IHI) 2.8 $9.5M 29k 327.30
Ishares Tr Msci Eafe Min Vl (EFAV) 2.8 $9.5M 130k 73.41
Ishares Tr Pfd And Incm Sec (PFF) 2.7 $9.1M 238k 38.51
Ishares Msci Gbl Min Vol (ACWV) 2.6 $8.8M 91k 96.90
Ishares Tr 1 3 Yr Treas Bd (SHY) 2.2 $7.5M 87k 86.37
Ishares Tr Core Us Aggbd Et (AGG) 2.0 $7.0M 59k 118.19
Ishares Tr Ishs 1-5yr Invs (IGSB) 2.0 $6.9M 125k 55.17
Apple (AAPL) 1.8 $6.2M 47k 132.68
Ishares Tr Msci Usa Value (VLUE) 1.7 $5.8M 67k 86.91
Ishares Tr Tips Bd Etf (TIP) 1.7 $5.8M 45k 127.64
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 1.3 $4.4M 97k 45.44
Ishares Tr U.s. Real Es Etf (IYR) 1.2 $4.2M 49k 85.66
Invesco Qqq Tr Unit Ser 1 (QQQ) 1.1 $3.9M 13k 313.76
Fidelity Merrimack Str Tr Corp Bond Etf (FCOR) 0.8 $2.6M 46k 57.25
Spdr S&p Midcap 400 Etf Tr Utser1 S&pdcrp (MDY) 0.7 $2.5M 5.9k 419.84
Spdr Ser Tr S&p Divid Etf (SDY) 0.5 $1.7M 17k 105.95
Ishares Tr 3 7 Yr Treas Bd (IEI) 0.5 $1.6M 12k 132.95
Microsoft Corporation (MSFT) 0.5 $1.6M 7.0k 222.47
Invesco Exchange Traded Fd T Intl Divi Achi (PID) 0.4 $1.4M 94k 15.35
Invesco Exchange Traded Fd T Zacks Mult Ast (CVY) 0.4 $1.4M 69k 20.05
Ishares Tr National Mun Etf (MUB) 0.4 $1.3M 11k 117.22
Ishares Tr 20 Yr Tr Bd Etf (TLT) 0.4 $1.3M 8.1k 157.71
First Tr Morningstar Divid L SHS (FDL) 0.4 $1.2M 41k 29.59
Vanguard World Fds Inf Tech Etf (VGT) 0.3 $1.1M 3.2k 353.73
JPMorgan Chase & Co. (JPM) 0.3 $956k 7.5k 127.13
Ishares Tr Trans Avg Etf (IYT) 0.3 $910k 4.1k 220.61
Ishares Tr Rus 1000 Etf (IWB) 0.3 $893k 4.2k 211.81
Spdr Ser Tr S&p Homebuild (XHB) 0.3 $876k 15k 57.65
Vaneck Vectors Etf Tr Semiconductor Et (SMH) 0.3 $866k 4.0k 218.47
Visa Com Cl A (V) 0.2 $859k 3.9k 218.69
Ishares Tr Fltg Rate Nt Etf (FLOT) 0.2 $836k 17k 50.69
Johnson & Johnson (JNJ) 0.2 $827k 5.3k 157.46
Select Sector Spdr Tr Sbi Cons Discr (XLY) 0.2 $792k 4.9k 160.81
Caterpillar (CAT) 0.2 $785k 4.3k 182.13
Select Sector Spdr Tr Sbi Materials (XLB) 0.2 $769k 11k 72.38
Honeywell International (HON) 0.2 $759k 3.6k 212.55
Invesco Exch Traded Fd Tr Ii S&p500 Low Vol (SPLV) 0.2 $720k 13k 56.25
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.2 $706k 3.0k 231.86
Boeing Company (BA) 0.2 $700k 3.3k 214.07
Paychex (PAYX) 0.2 $679k 7.3k 93.15
Wal-Mart Stores (WMT) 0.2 $672k 4.7k 144.11
Pimco Etf Tr Enhan Shrt Ma Ac (MINT) 0.2 $666k 6.5k 102.04
Exxon Mobil Corporation (XOM) 0.2 $628k 15k 41.21
Select Sector Spdr Tr Sbi Int-utils (XLU) 0.2 $626k 10k 62.74
Ishares Tr Expnd Tec Sc Etf (IGM) 0.2 $612k 1.8k 349.71
Amgen (AMGN) 0.2 $595k 2.6k 230.00
Procter & Gamble Company (PG) 0.2 $587k 4.2k 139.26
Vanguard Scottsdale Fds Shrt Trm Corp Bd (VCSH) 0.1 $514k 6.2k 83.28
Ishares Tr Core S&p Us Gwt (IUSG) 0.1 $507k 5.7k 88.64
Amazon (AMZN) 0.1 $498k 153.00 3254.90
McDonald's Corporation (MCD) 0.1 $480k 2.2k 214.57
Tesla Motors (TSLA) 0.1 $466k 660.00 706.06
Ishares Tr Rus 1000 Grw Etf (IWF) 0.1 $458k 1.9k 240.93
Ishares Tr Rus 2000 Grw Etf (IWO) 0.1 $453k 1.6k 286.53
Ishares Tr U.s. Tech Etf (IYW) 0.1 $424k 5.0k 85.16
Deere & Company (DE) 0.1 $377k 1.4k 269.29
Ishares Tr S&p Mc 400gr Etf (IJK) 0.1 $376k 5.2k 72.31
Eastman Chemical Company (EMN) 0.1 $370k 3.7k 100.27
Verizon Communications (VZ) 0.1 $370k 6.3k 58.78
Spdr Ser Tr S&p 600 Sml Cap 0.1 $366k 4.6k 79.57
Target Corporation (TGT) 0.1 $353k 2.0k 176.50
Vanguard Index Fds Growth Etf (VUG) 0.1 $353k 1.4k 253.23
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.1 $348k 1.00 348000.00
Pfizer (PFE) 0.1 $345k 9.4k 36.82
Coca-Cola Company (KO) 0.1 $323k 5.9k 54.86
Ishares Tr Barclays 7 10 Yr (IEF) 0.1 $315k 2.6k 120.05
Ishares U S Etf Tr Blackrock St Mat (NEAR) 0.1 $314k 6.3k 50.24
Ishares Tr MRGSTR MD CP GRW (IMCG) 0.1 $306k 800.00 382.50
Ishares Tr Rus Md Cp Gr Etf (IWP) 0.1 $297k 2.9k 102.63
Ishares Tr Core Div Grwth (DGRO) 0.1 $293k 6.5k 44.84
Merck & Co (MRK) 0.1 $285k 3.5k 81.73
Starbucks Corporation (SBUX) 0.1 $281k 2.6k 106.97
Southern Company (SO) 0.1 $276k 4.5k 61.42
CSX Corporation (CSX) 0.1 $272k 3.0k 90.67
Walt Disney Company (DIS) 0.1 $269k 1.5k 180.90
Wp Carey (WPC) 0.1 $268k 3.8k 70.58
Oracle Corporation (ORCL) 0.1 $264k 4.1k 64.77
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.1 $260k 2.2k 116.44
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 0.1 $256k 2.0k 127.55
Medtronic SHS (MDT) 0.1 $247k 2.1k 117.17
Spdr Dow Jones Indl Average Ut Ser 1 (DIA) 0.1 $245k 800.00 306.25
At&t (T) 0.1 $242k 8.4k 28.77
Home Depot (HD) 0.1 $235k 885.00 265.54
Intel Corporation (INTC) 0.1 $229k 4.6k 49.88
International Business Machines (IBM) 0.1 $217k 1.7k 126.02
Pepsi (PEP) 0.1 $205k 1.4k 148.44
Ishares Tr MRNGSTR LG-CP GR (ILCG) 0.1 $203k 700.00 290.00
Boulder Growth & Income Fund (STEW) 0.0 $123k 11k 11.16
Nuveen Muni Value Fund (NUV) 0.0 $122k 11k 11.09